Michelin Participates in Road Safety Week 2026 in Dubai

Michelin’s Commitment to Road Safety

Michelin, the global tire leader, participated in the Road Safety Week 2026 held in Dubai from May 3 to May 8 under the theme ‘Cross Safely’. This initiative, organized by the Roads and Transport Authority (RTA) in collaboration with the UAE Ministry of Interior, aims to raise awareness about safe crossing behaviors and foster a shared responsibility for ensuring safe mobility.

As part of its long-standing partnership with the RTA, Michelin contributes to the campaign’s pedestrian safety messages by highlighting the significance of responsible driving and the role of tire technology in ensuring safer journeys for all road users, from drivers to pedestrians.

Enhancing Safety Through Technology and Awareness

For over a decade, Michelin has supported safer and more efficient mobility solutions in Dubai through its effective contributions to major public transport networks, including the public bus fleet and the Dubai Monorail. This collaboration reflects Michelin’s ongoing commitment to excellence in mobility, providing tire technologies designed to deliver high durability, fuel efficiency, and safety within the city’s integrated transport system.

Cedric Benoit, General Manager and Vice President of Marketing and Sales for the Middle East and North Africa at Michelin, stated, ‘As the UAE continues to advance towards smarter mobility, road safety must evolve alongside how people commute daily. At Michelin, we believe in the necessity of combining technology with awareness; as tires become more advanced, vehicles smarter, and infrastructure more connected, road safety relies on the daily decisions made by drivers, pedestrians, and all road users.’

Focus on Advanced Tire Technology

This emphasis on safety is central to Michelin’s latest tire innovation, the MICHELIN Primacy 5. This tire features a 4% shorter braking distance on wet roads when new compared to its predecessor, the MICHELIN Primacy 4+, while maintaining the same high performance on wet surfaces even as it wears. This performance is particularly crucial near pedestrian crossings, intersections, school zones, and residential areas, where braking response time is vital for driver interactions on the road.

During this campaign, pedestrians are encouraged to use designated crossing areas, bridges, and tunnels, remain vigilant near intersections, and adhere to traffic safety guidelines at all times. Drivers, cyclists, and electric scooter users are reminded to pay attention and prioritize pedestrian safety, especially in crowded urban areas.

Looking Ahead: A Safer Mobility Future

Through the Gulf Traffic Week 2026, Michelin continues to support the movement for safer mobility in Dubai and across the UAE by combining awareness initiatives, education, and advanced tire technology to make daily journeys safer for everyone. The company’s ongoing efforts reflect its dedication to enhancing road safety and promoting responsible behavior among all road users.

Frequently Asked Questions

What is the theme of Road Safety Week 2026 in Dubai?

The theme is ‘Cross Safely’.

How long has Michelin been supporting mobility solutions in Dubai?

Michelin has supported safer mobility solutions in Dubai for over a decade.

What is the key feature of the MICHELIN Primacy 5 tire?

It offers a 4% shorter braking distance on wet roads compared to its predecessor.

What role does Michelin play in the Road Safety Week?

Michelin contributes to raising awareness about pedestrian safety and responsible driving.

How does Michelin promote road safety during the campaign?

By combining awareness initiatives, education, and advanced tire technology.