Mountain View Partners with Creative Industry Summit to Host 28th Edition in New Cairo

Strategic Partnership to Enhance Egypt’s Creative Economy

Mountain View has announced a strategic partnership with Creative Industry Summit (C-S) to host the 28th edition of the summit at Heartwork, part of the iCity New Cairo project, scheduled for June. This collaboration aims to support Egypt’s Creative Economy and Ecosystem by providing integrated spaces that facilitate innovation and collaboration among creative professionals.

The partnership builds on an existing relationship, merging Heartwork’s vibrant business environment with C-S’s established platform for the creative industries. The goal is to foster meaningful connections within the industry, promote growth, and position Heartwork as a premier venue for creative and professional events.

The agreement was formalized by Sherif Saleh, Managing Director of Mountain View International & Commercial Real Estate, and Mai Salama, Founding Partner of Creative Industry Summit, in the presence of Eng. Wael Lotfy, Co-CEO of Mountain View. Salama emphasized that this partnership signifies a new era for the Creative Industry Summit, focusing on co-creating an ecosystem that merges creativity, business, and innovation.

Future Plans for the Creative Industry Summit

The upcoming Creative Industry Summit Annual Festival in 2026 is set to introduce a reimagined format that transcends traditional conference models. This event will convene leaders, creators, and innovators to engage in substantial dialogue and collaboration, highlighting the creative economy as a vital driver of growth and cultural influence.

The festival will cover various sectors, including design, media, content, and storytelling, exploring how creativity and technology can synergize to unlock new opportunities. This initiative reflects a commitment to advancing Egypt’s creative landscape while fostering a community that thrives on innovation and collaboration.

Mountain View’s Commitment to Development

Mountain View continues to enhance Heartwork as a key component of iCity New Cairo. The company recently announced the completion of Phase 1 of the project, with Phase 2 currently in progress and expected to be completed within the year. This development demonstrates strong construction momentum and readiness to accommodate a diverse range of significant events.

Founded in 2005, Mountain View has established itself as a leading developer of integrated urban communities in Egypt. The company adheres to a vision of ‘Bringing life to land and spreading happiness around us,’ focusing on creating livable spaces that foster community engagement and well-being. In line with its expansion strategy, Mountain View recently launched Mountain View KSA in collaboration with top real estate developers in Saudi Arabia.

Frequently Asked Questions

What is the Creative Industry Summit?

The Creative Industry Summit is Egypt’s first platform dedicated to the creative industries, launched in 2014 to foster innovation and collaboration among creative professionals.

When will the 28th edition of the Creative Industry Summit take place?

The 28th edition of the Creative Industry Summit is scheduled for June at Heartwork within the iCity New Cairo project.

Who are the key figures involved in the partnership?

The partnership was signed by Sherif Saleh, Managing Director of Mountain View, and Mai Salama, Founding Partner of Creative Industry Summit.

What are the future plans for the Creative Industry Summit?

The Creative Industry Summit plans to introduce a reimagined experience in 2026, focusing on collaboration and dialogue among leaders and innovators in the creative economy.

What is Mountain View’s vision for its developments?

Mountain View aims to create integrated urban communities that promote happiness and innovation, with projects designed to enhance livability and community interaction.