Dubai’s OOH Advertising Sector Sees AED971.3m Growth in Q1 2026

Strong Growth in Dubai’s OOH Advertising Sector

The Dubai out-of-home (OOH) advertising sector has recorded robust growth in early 2026, with new contracts totaling AED971.3 million ($264.4 million) signed in the first quarter. This surge reinforces Dubai’s position as a leading investment hub in the OOH industry, driven by ongoing digital transformation and the expansion of urban infrastructure.

Mada Media, the authority responsible for organizing and managing Dubai’s OOH advertising landscape, announced the signing of these significant contracts, which span five to seven years. The company emphasized that these agreements are part of a broader strategy to develop the market through long-term partnerships, enhanced infrastructure, and accelerated digitalization.

The OOH advertising sector in the UAE continues to demonstrate steady growth, underpinned by advancements in digital technology and urban expansion. According to PwC, Dubai alone accounts for 73 percent of the UAE’s OOH market, with digital out-of-home (DOOH) advertising emerging as a critical driver of this growth.

Market Trends and Future Outlook

Global market trends further bolster the positive outlook for Dubai’s OOH advertising sector. Reports from WPP Media indicate that the global OOH advertising market exceeds $50 billion, with continued growth anticipated throughout 2026. Additionally, MAGNA has reported a steady annual growth rate of around 5 percent in this sector.

Matar Al Tayer, Chairman of Mada Media, stated that the awarding of long-term contracts valued at nearly AED1 billion highlights the strength and maturity of Dubai’s OOH advertising sector. He emphasized that this reflects the high level of investor confidence in the sector’s sustained growth and its capacity to deliver stable medium and long-term returns.

Al Tayer noted that these results underscore Mada Media’s mission to transform the sector in alignment with global best practices. By fostering high-value partnerships and advancing a digitally enabled infrastructure, the company aims to enhance asset performance and solidify the sector’s appeal as a competitive investment destination.

Commitment to Sustainable Growth

Mansoor Al Sabahi, CEO of Mada Media, highlighted that the contracts secured in the first quarter lay a solid foundation for the next phase of development. He indicated that these agreements reflect the company’s commitment to reshaping the OOH sector within a structured, regulation-aligned framework.

Al Sabahi reiterated that the contracts demonstrate the capabilities Mada Media has built in a short time and its ability to attract long-term, high-value strategic investments. This, in turn, contributes to Dubai’s economic prosperity and overall Gross Domestic Product.

Looking forward, Mada Media aims to continue offering strategic opportunities for partners and investors, advancing OOH infrastructure and supporting digital transformation. This approach is designed to ensure alignment with the evolving needs of Dubai’s residents and visitors while balancing commercial interests with the enhancement of the city’s urban landscape.

Frequently Asked Questions

What is the value of new contracts signed in Dubai’s OOH advertising sector in Q1 2026?

The value of new contracts signed is AED971.3 million ($264.4 million).

Who is responsible for managing Dubai’s OOH advertising sector?

Mada Media is the entity responsible for organizing and managing Dubai’s OOH advertising sector.

What percentage of the UAE’s OOH market does Dubai account for?

Dubai accounts for 73 percent of the OOH market in the UAE.

What are the expected trends in the global OOH advertising market?

The global OOH advertising market is expected to continue growing, exceeding $50 billion.

How is Mada Media planning to develop the OOH sector in Dubai?

Mada Media plans to develop the OOH sector through long-term partnerships, improved infrastructure, and accelerated digitalization.