Rox Signs Strategic Agreement with Kizad to Establish AI Manufacturing Hub in Abu Dhabi
📋 Key Takeaway: Rox has announced a strategic agreement with Kizad to establish the first AI-driven advanced manufacturing center in the Middle East, targeting 300,000 vehicles annually by 2030.
Strategic Partnership to Drive Advanced Manufacturing
Rox, a global leader in artificial intelligence technology, unveiled a strategic partnership with Kizad during the ‘Make in the UAE 2026’ forum. This agreement aims to establish the first AI-driven advanced manufacturing center in the Middle East, supporting the UAE’s ambition to become a global hub for smart manufacturing and export.
The center will leverage Rox’s cutting-edge technology and the UAE’s distinguished approach to luxury and outdoor lifestyles. Rox has established itself as a formidable competitor in the luxury all-terrain vehicle market across the UAE and the broader Middle East and North Africa region.
The planned facility is expected to commence operations in the second half of 2026, with an annual production capacity projected to reach 300,000 vehicles by 2030. This initiative is anticipated to contribute up to 10% to the UAE’s ‘300 Billion Project’ initiative.
Operational Impact and Future Prospects
Once operational, the AI manufacturing center will enhance vehicle production and export capabilities across the Middle East and global markets, utilizing smart and scalable manufacturing processes. The project is positioned to support a broader supply chain network, enhancing Rox’s manufacturing footprint and regional expansion.
Jarvis, the founder and CEO of Rox, emphasized the significance of this partnership, stating, ‘Through our agreement with Kizad, we are bringing advanced AI-driven manufacturing capabilities to Abu Dhabi, contributing to the emirate’s positioning as a globally connected manufacturing and export hub.’
He added that Rox is committed to developing an AI-driven industrial ecosystem in Abu Dhabi, aligning with the UAE’s long-term development ambitions.
Kizad’s Role in Industrial Growth
Abdullah Al Hameli, CEO of Economic Cities and Free Zones at Abu Dhabi Ports Group, highlighted Kizad’s ongoing role in fostering industrial growth by attracting high-quality investments to Abu Dhabi. He noted that as global supply chains evolve, Kizad provides the necessary infrastructure, connectivity, and regulatory environment for companies to expand efficiently and compete internationally.
The establishment of the AI manufacturing center marks another milestone in Rox’s long-term development journey in the UAE, following the establishment of its global headquarters in Abu Dhabi and its regional spare parts center in Dubai.
With its strategic headquarters location, robust after-sales service infrastructure, and smart manufacturing capabilities, Rox aims to create an integrated industrial ecosystem anchored in Abu Dhabi, linking the entire value chain across the Middle East and North Africa while enhancing the global competitiveness of the ‘Made in the UAE’ brand.
Frequently Asked Questions
What is the purpose of the Rox and Kizad partnership?
The partnership aims to create the first AI-driven advanced manufacturing center in the Middle East.
When is the AI manufacturing center expected to begin operations?
The center is expected to commence operations in the second half of 2026.
What production capacity does Rox aim to achieve by 2030?
Rox aims for an annual production capacity of 300,000 vehicles by 2030.
How will this project benefit the UAE’s economy?
The project is expected to contribute up to 10% to the UAE’s ‘300 Billion Project’ initiative.
What role does Kizad play in this agreement?
Kizad provides the necessary infrastructure, connectivity, and regulatory environment for the manufacturing center.
