Cenomi Centers Launches Cenomi Plus Loyalty Platform for Shoppers

Cenomi Plus Revolutionizes Customer Engagement

Cenomi Centers, a prominent developer of lifestyle destinations in Saudi Arabia, has officially launched Cenomi Plus, a state-of-the-art digital loyalty platform. This initiative aims to redefine customer interaction with shopping, dining, and entertainment experiences across the Kingdom. Unlike traditional loyalty models, Cenomi Plus offers a seamless approach that rewards customer behavior throughout the entirety of the mall experience.

With Cenomi Plus, customers can earn points across all stores within Cenomi’s malls, creating a cohesive earning experience. Members gain immediate access to a variety of in-mall benefits, partnering with well-known brands such as Muvi Cinemas and Sala Entertainment, alongside services including parking and valet. The benefits are designed to grow as members advance through different tiers of the program.

Additionally, points earned can be redeemed for a curated selection of offers and experiences that extend beyond the mall, encompassing travel, hospitality, dining, and lifestyle options. This dual structure aims to provide immediate value while integrating a broader rewards ecosystem.

Nationwide Activation and Early Success

To celebrate the launch, Cenomi Centers initiated a nationwide in-mall activation throughout May, directly engaging shoppers across its portfolio of destinations. This activation marks the first significant consumer outreach following the platform’s phased rollout, which began in June 2025.

Since its introduction, Cenomi Plus has achieved remarkable success, surpassing 1.5 million downloads within just six months. The platform has ranked as the number one lifestyle app on both the Apple App Store and Android app stores in the region, underscoring its popularity among consumers.

Leadership Insights on Cenomi Plus

Alison Rehill-Erguven, CEO of Cenomi Centers, emphasized that Cenomi Plus represents a significant advancement in customer connectivity. She stated that the platform is central to the company’s digital strategy, integrating destinations, tenants, and experiences into a unified ecosystem that increases customer value with each visit.

Julian Morbidelli, Director of Digital Growth and Loyalty at Cenomi Centers, elaborated on the platform’s design. He noted that Cenomi Plus is structured as a multi-layered ecosystem that combines loyalty, digital utility, and discovery into one comprehensive platform. This innovative approach redefines customer engagement with the malls, integrating earning mechanisms, tier-based benefits, and a curated rewards marketplace into a single user journey.

About Cenomi Centers

Cenomi Centers stands as the leading owner, operator, and developer of contemporary lifestyle centers in Saudi Arabia. With over two decades of experience, the company has established a robust portfolio of 20 assets featuring more than 4,250 stores across nine major Saudi cities. Cenomi Centers is known for its iconic developments, including Mall of Arabia in Jeddah and Nakheel Mall in Riyadh, which fulfill diverse shopping needs while adhering to international standards.

Frequently Asked Questions

What is Cenomi Plus?

Cenomi Plus is a digital loyalty platform launched by Cenomi Centers to enhance customer engagement and reward experiences across its malls.

How can customers benefit from Cenomi Plus?

Customers can earn points across all stores in Cenomi malls, access in-mall benefits, and redeem points for offers in travel, hospitality, dining, and lifestyle.

How successful has Cenomi Plus been since its launch?

Cenomi Plus has surpassed 1.5 million downloads within six months, ranking number one in the lifestyle category on major app stores.

What are the advantages of the tier-based system in Cenomi Plus?

The tier-based system allows members to access increasingly valuable benefits and rewards as they progress within the loyalty program.

How does Cenomi Centers enhance the shopping experience?

Cenomi Centers integrates various services and experiences into a single platform, providing a comprehensive and rewarding shopping journey for customers.