ZUMA Carpets: Redefining Luxury in Carpet Design
ZUMA, a luxury carpet brand founded by Zubin Rao and Mallika Dewan, is making waves in the high-end design world. With a commitment to excellence and a unique blend of creativity and technical expertise, the brand has quickly become synonymous with bespoke luxury carpets, appealing to discerning clients across the globe.
The Birth of ZUMA
Established in 2020, ZUMA has rapidly expanded its reach beyond the UAE, catering to clients in the GCC and beyond. The brand gained significant recognition when its Dunes Crema carpet was featured in the Mushrif Palace during Eid Al Adha, a moment that Zubin describes as both proud and humbling. This milestone affirmed their dedication to quality and design, meeting the high standards of royal establishments and luxury hotels.
Design Philosophy and Process
ZUMA’s design philosophy is a harmonious blend of Zubin’s architectural background and Mallika’s intuitive approach to color and patterns. Zubin’s designs are characterized by clean lines and a balance of textures, while Mallika focuses on fluidity and a warm, inviting aesthetic. This collaboration results in carpets that are not only visually stunning but also versatile and timeless.
When a client approaches ZUMA for a bespoke carpet, the process is immersive and personalized. The team begins by understanding the client’s vision, space, and style. This thorough approach allows ZUMA to create designs that resonate with the client’s imagination. The in-house textile designers then translate these visions into tangible products, carefully considering color, construction, and scale.
Manufacturing Excellence
ZUMA operates a state-of-the-art manufacturing facility in Dubai Production City, with a capacity of 5,000 square meters. The facility produces approximately 3,000 square meters of hand-tufted and handloom carpets each month. Unlike traditional hand-knotted carpets, hand-tufted carpets offer greater design flexibility and shorter production times, which Zubin found appealing when he first explored this technique.
The skilled workforce at ZUMA, many of whom have generations of experience in the handmade carpet industry, ensures that every piece meets the highest quality standards. This commitment to craftsmanship allows ZUMA to push the boundaries of design and innovation in modern hand-tufted carpets.
Global Reach and Collaborations
ZUMA has established a strong presence not only in the GCC but also in international markets, collaborating with bespoke design houses in cities like London, New York, and beyond. The brand has worked with over 500 interior designers and contractors, solidifying its reputation as one of the largest stockists of luxury carpets in the region.
The company’s bespoke solutions have adorned prestigious institutions, including the Museum of the Future, showcasing ZUMA’s versatility and commitment to excellence in various settings.
Unique Creations
ZUMA prides itself on creating unique, oversized pieces tailored to specific client needs. The largest carpet produced to date was a remarkable 3,000-square-meter piece for a hospitality project. Zubin highlights the efficiency of their process, noting that they once completed a bespoke 600-square-meter carpet in just 26 days. Such achievements demonstrate ZUMA’s dedication to delivering exceptional products within tight timelines.
Cultural Heritage and Design Integration
As a UAE-born brand, ZUMA draws inspiration from its Indian heritage while embracing the multicultural design landscape of Dubai. Mallika emphasizes the importance of integrating carpets with overall interior design, believing that they should complement each other to create harmonious spaces.
FAQs
What types of carpets does ZUMA specialize in?
ZUMA specializes in luxury hand-tufted carpets and rugs, offering bespoke designs tailored to individual client needs.
How does ZUMA ensure quality in its products?
ZUMA maintains full control over quality by employing a skilled workforce with extensive experience in the handmade carpet industry and utilizing a state-of-the-art manufacturing facility.
Can ZUMA accommodate large-scale carpet requests?
Yes, ZUMA has the capability to produce oversized custom carpets, with a proven track record of delivering large pieces within tight deadlines.
Conclusion
ZUMA has established itself as a leader in the luxury carpet industry, combining artistic vision with technical expertise. As the brand continues to expand its global footprint, it remains committed to creating bespoke pieces that elevate interior spaces, reflecting both its cultural heritage and innovative design philosophy.
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