PureHealth Launches AI Mental Health Services in the UAE
PureHealth has unveiled a new virtual mental health service in the UAE, leveraging its AI-enabled app, Pura, in partnership with SAKINA, the region’s largest mental health network. This initiative aims to enhance access to mental health support, allowing users to connect with licensed psychologists and psychiatrists from the comfort of their homes. By prioritizing mental health as a crucial aspect of overall well-being, PureHealth is making it easier for individuals to seek the help they need.
Accessible Mental Health Support
The Pura app enables users to schedule private sessions with mental health professionals, ensuring quick and secure access to expert guidance. As part of the SEHA hospital network, SAKINA brings extensive experience in therapeutic practices, cultural understanding, and evidence-based care. This collaboration guarantees that users receive reliable support tailored to their unique needs. The service is available to everyone, including those with Daman insurance coverage.
Addressing Mental Health Challenges
The World Health Organization reports that one in eight individuals worldwide experiences a mental health disorder at any given time. In the Gulf Cooperation Council (GCC) region, it is estimated that up to 80% of mental health cases remain undiagnosed, with 75% of affected individuals not seeking help. Barriers such as limited access to services and the desire for privacy often prevent people from addressing their mental health concerns. PureHealth’s new offering aims to dismantle these barriers, fostering a more inclusive and proactive approach to mental health care.
Empowering Individuals Through Technology
Shaista Asif, the Group Chief Executive Officer of PureHealth, emphasized the importance of accessibility and personalization in mental health care. She stated, “With Pura, we’re making care more accessible, more responsive, and more human.” By integrating digital healthcare and artificial intelligence, PureHealth is not only expanding access but also enhancing the quality of care. This initiative reflects the transformative potential of technology in improving mental health outcomes for individuals and communities across the UAE.
Comprehensive Mental Health Resources
In addition to virtual therapy sessions, the Pura app offers a variety of self-help tools and resources. Users can access guided meditations, educational content, and programs designed to promote emotional resilience and preventive mental wellness. This comprehensive approach ensures that individuals have the support they need to navigate their mental health journeys effectively.
Promoting Awareness and Dialogue
Dr. Zain Al Yafei, Chief Executive Officer of SAKINA, highlighted the ongoing challenges surrounding mental health in communities worldwide. He noted the importance of networks like SAKINA in raising awareness and fostering open discussions about mental well-being. By providing access to licensed professionals through the Pura app, SAKINA aims to facilitate earlier interventions and encourage a more proactive approach to mental health care.
FAQs
What services does the Pura app offer?
The Pura app provides virtual therapy sessions with licensed psychologists and psychiatrists, along with guided meditations, educational resources, and self-help tools for emotional resilience.
Who can access the mental health services through Pura?
The services are available to everyone in the UAE, including individuals covered by Daman insurance, ensuring broad access to mental health support.
How does PureHealth ensure the quality of care?
PureHealth collaborates with SAKINA, which has decades of experience in mental health care, to provide evidence-based support and culturally sensitive services through the Pura app.
Conclusion
PureHealth’s launch of the Pura app marks a significant advancement in mental health care accessibility in the UAE. By combining technology with compassionate support, this initiative aims to empower individuals to take charge of their mental well-being. As the program develops, it promises to foster a more proactive and inclusive approach to mental health across the region.
The introduction of the Pura app aligns with a growing global trend towards integrating technology in healthcare, particularly in mental health services. As telehealth continues to gain traction, the use of AI and digital platforms is expected to play a critical role in addressing the increasing demand for mental health support. This shift not only enhances convenience but also allows for a more personalized approach to care.
Furthermore, the collaboration between PureHealth and SAKINA reflects a broader commitment to improving mental health infrastructure in the UAE. By leveraging local expertise and resources, this partnership aims to create a sustainable model for mental health care that can adapt to the evolving needs of the population. As awareness of mental health issues continues to rise, initiatives like Pura are essential in promoting a culture of openness and support within communities.
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