Dubai’s Fix Dessert Chocolatier Launches in London
The culinary scene in Dubai is making waves beyond its borders, with a unique chocolate brand set to capture the hearts of Londoners. Fix Dessert Chocolatier, known for its innovative flavors and vibrant presentation, is launching a month-long pop-up at Harrods starting October 27. This event marks a significant milestone for the brand and a proud moment for the UAE as it shares its distinctive flavors with the world.
A Sweet Journey Begins
Fix Dessert Chocolatier has become synonymous with Dubai’s dessert culture, often topping the shopping lists of visitors from around the globe. The brand’s signature creations, including the popular pistachio cream chocolate bar, have turned into must-try souvenirs. Founder Sarah Hamouda describes this expansion as an emotional homecoming, blending her London upbringing, Egyptian heritage, and the dynamic spirit of Dubai.
“This is such a full-circle moment,” Sarah expressed, emphasizing the importance of cultural fusion in her brand’s identity. The launch at Harrods is not just a business venture; it symbolizes Dubai’s growing influence in the global culinary landscape.
From Craving to Creation
The inception of Fix was fueled by a personal craving that transformed into a thriving business. Sarah recalls the pivotal moment when she had to choose between paying a deposit on her home or investing in her dream. Opting for the latter, she took a leap of faith that would lead to the creation of a dessert empire.
The brand’s first product, inspired by her daughter Tamara, quickly gained popularity. “Tamara is the secret,” Sarah said, highlighting the personal touch behind her creations. The chocolate bars, with their eye-catching packaging and inventive flavors, soon became a viral sensation on social media platforms like TikTok.
Navigating Challenges with Grit
Launching during the COVID-19 pandemic presented numerous challenges, but Sarah’s determination and resourcefulness shone through. With no investors or safety nets, she relied on her savings and intuition to build the brand from the ground up. “Whatever we had saved over ten years — that’s what we put into it,” she shared.
Sarah’s approach to business is refreshingly authentic. She believes in being real and relatable, stating, “People are done with the media-trained version. They want flaws. They want vulnerability.” This genuine connection with her audience has been a key factor in Fix’s success.
The Essence of Dubai
What sets Fix apart is not just its delectable offerings but also its embodiment of Dubai’s spirit. Sarah attributes the brand’s creativity and ambition to the diverse and accepting environment of the city. “Dubai allows you to be creative. It pushes boundaries,” she explained, emphasizing the collaborative nature of the community.
The Harrods pop-up is a testament to this spirit, showcasing Dubai’s culinary culture and confidence on an international stage. It represents a significant step in the UAE’s journey to share its unique flavors with the world.
FAQs
What is Fix Dessert Chocolatier known for?
Fix Dessert Chocolatier is renowned for its innovative chocolate creations, particularly its pistachio cream chocolate bar, which has gained popularity both locally and internationally.
When will the Fix pop-up at Harrods take place?
The pop-up at Harrods will run for one month, starting on October 27, 2025.
How did Sarah Hamouda start Fix Dessert Chocolatier?
Sarah Hamouda founded Fix after choosing to invest her savings into her chocolate business instead of purchasing a home, driven by a personal craving and a desire to share her unique flavors.
Conclusion
The launch of Fix Dessert Chocolatier at Harrods marks a significant achievement for both the brand and the UAE, showcasing the rich culinary culture of Dubai. As the pop-up opens its doors, it invites Londoners to experience the bold flavors and creative spirit that define this unique chocolate brand. With its roots firmly planted in personal passion and cultural fusion, Fix is poised to make a lasting impression on the international stage.
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