ASUS Launches “Design You Can Feel” at Dubai Design Week
ASUS has launched an innovative exhibition titled “Design You Can Feel” at Dubai Design Week 2025, showcasing a unique blend of technology, craftsmanship, and emotional connection. This immersive experience invites visitors to explore how ASUS is redefining personal technology through sensory engagement and cutting-edge design.
A New Era of Laptop Design
The exhibition, located at Atrium Building 5 in Dubai Design District (d3), features the exclusive Zenbook Ceraluminum Signature Edition and the world’s lightest Copilot+ PC, the Zenbook A14. Attendees are encouraged to interact with these devices, experiencing firsthand how ASUS transforms everyday technology into desirable objects that resonate emotionally with users.
Coraline Lin, Marketing Director at ASUS, emphasized the emotional connection inherent in the Zenbook line, stating, “Zenbook has always been about design that connects emotionally. With the Copilot+ PC lineup, we’ve reached a new era — one where your device responds to you, understands you, and becomes a seamless part of your creative and personal life.”
The Centerpiece: Ceraluminum Technology
At the heart of the exhibition is the Zenbook Ceraluminum Signature Edition, crafted from ASUS’s proprietary Ceraluminum material. This innovative blend combines the durability of ceramics with the lightweight properties of aluminum, resulting in a premium laptop available in four nature-inspired finishes. The tactile experience of this device is designed to be unforgettable, and visitors have the opportunity to purchase it on-site.
Interactive Experiences
The exhibition also features the AL-FORM Furniture Range, which includes sculptural chairs made from Ceraluminum. One chair is entirely constructed from this material, inviting visitors to touch and engage with it. This interactive design approach not only enhances the visitor experience but also encourages potential purchases.
A bespoke Ceraluminum Bukhoor burner adds a cultural touch to the exhibition, reflecting ASUS’s respect for local traditions while demonstrating the versatility of Ceraluminum. Additionally, a hands-on disassembly station allows visitors to explore the inner workings of ASUS laptops, highlighting their ultra-thin and durable designs.
Art Meets Technology
A standout piece of the exhibition is an interactive artwork created by Emirati roboticist Dr. AlAttar. This installation transforms touch into sound, symbolizing the connection between human emotion and technology. It embodies ASUS’s vision of a future where devices are not just tools but responsive companions in our lives.
Exclusive Offers for Attendees
For the first time, ASUS is combining a design exhibition with a purchasing campaign. Visitors can take advantage of exclusive discounts of up to Dh2,000 on select Zenbook and ProArt laptops, available both in-person and through the ASUS eShop. Featured devices include:
– Zenbook S16 (UM5606) – A powerful 16” Copilot+ laptop – Zenbook DUO (UX8406) – Innovative dual-screen technology – Zenbook A14 (UX3407) – The lightest Copilot+ PC globally – ProArt P16 (H7606) – High-performance for creators – ProArt PZ13 (HT5306) – A versatile 2-in-1 detachable – ProArt PX13 (HN7306) – A convertible experience for creators
This exhibition presents a unique opportunity for creative professionals, students, and tech enthusiasts to acquire advanced ASUS laptops at competitive prices.
FAQs
What is the main focus of the “Design You Can Feel” exhibition?
The exhibition emphasizes the emotional connection between users and technology, showcasing how ASUS transforms everyday devices into desirable, interactive experiences.
Where is the exhibition located?
The exhibition is held at Atrium Building 5 in the Dubai Design District (d3) during Dubai Design Week 2025.
Are there any special offers available at the exhibition?
Yes, visitors can enjoy exclusive discounts of up to Dh2,000 on select Zenbook and ProArt laptops, available for purchase both in-person and online.
Conclusion
ASUS’s “Design You Can Feel” exhibition at Dubai Design Week 2025 represents a significant step in merging technology with emotional engagement. By offering interactive experiences and exclusive purchasing opportunities, ASUS invites attendees to explore the future of personal technology. Visitors are encouraged to experience the exhibition firsthand and discover the innovative designs that await them.
The exhibition aligns with a growing trend in the tech industry, where companies are increasingly focusing on user experience and emotional design. This shift reflects a broader understanding that technology should not only function effectively but also resonate with users on a personal level. By prioritizing tactile and sensory experiences, ASUS aims to create a deeper connection between its products and consumers.
Dubai Design Week has become a prominent platform for showcasing innovative design and technology, attracting international attention and participation. The event serves as a meeting point for designers, artists, and tech enthusiasts, fostering collaboration and exchange of ideas. ASUS’s participation underscores its commitment to being at the forefront of design and technology integration.
The use of Ceraluminum in the Zenbook Ceraluminum Signature Edition exemplifies ASUS’s dedication to sustainability and innovation. By combining materials that are both durable and lightweight, ASUS not only enhances the performance of its devices but also addresses environmental concerns associated with traditional manufacturing processes. This approach aligns with global trends towards more sustainable technology solutions.
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Dubai Design Week 2025: Celebrating Community and Creativity
