DIYA GOLD AND DIAMONDS, a distinguished name in the jewellery industry, marked a significant milestone with the inauguration of its new showroom in Hamdan Street, Abu Dhabi, on November 23, 2024. The grand event was graced by famous film actress Sneha Prasanna, who inaugurated the showroom in the presence of several dignitaries, influencers, and loyal customers.

Founded in 2003 in Kerala, India, DIYA GOLD AND DIAMONDS has steadily grown from a small
local jewellery store to a well-established brand known for its exquisite collection of gold, diamond,
and platinum jewellery. Initially launched in Kerala, the company now boasts six successful retail
outlets across the state. Its foray into the UAE market began with a showroom in Safari Mall, Sharjah,
and the new showroom in Hamdan Street marks the second DIYA GOLD AND DIAMONDS outlet
in the UAE, underscoring the company’s expanding footprint in the region.

The inauguration event saw a glamorous ribbon-cutting ceremony, with Sneha Prasanna, the popular actress known for her roles in Malayalam, Tamil and Telugu cinema, gracing the occasion as the chief guest. Speaking at the event, Sneha expressed her excitement about being part of the grand opening and praised the brand for its commitment to quality and craftsmanship. “It’s a pleasure to be here today to inaugurate DIYA GOLD AND DIAMONDS’ new showroom in Abu Dhabi. The brand’s legacy of offering elegant and timeless jewellery pieces is truly commendable, and I’m sure this new showroom will be a favourite for jewellery lovers in Abu Dhabi,” Sneha said.

Also in attendance were Mr. SHEFEEQUE PAYINGARA, Chairman and Managing Director of DIYA GOLD AND DIAMONDS, Mr. ABDUL NAZAR P T, the Chief Executive Director of the company Mr. JEREESH K K, Executive Director International Operations and other Executive Directors Mr. ABDUL AZEES T C, Mr. ISMAL HAMZA, Mr. MUHAMMED SHAMEER P M, Mr. AZEEZ KANNIPPOYIL, Mr. RAMSHAD KADIYOTH, Mr. FAZAL E P and Director of Finance Mr. MUHAMMED SABIQ. The leadership team shared their excitement about expanding the brand’s presence in the UAE and highlighted the importance of this new showroom in serving the growing demand for fine jewellery in the region.

The Hamdan Street showroom is designed with a modern, sophisticated layout that showcases DIYA GOLD AND DIAMONDS’ diverse range of offerings, from traditional Indian jewellery to contemporary designs. The store features a broad selection of gold, diamond, and platinum jewellery, including bridal collections, statement pieces, and custom-made designs. Customers can also explore bespoke services to create personalized pieces that reflect their unique taste.

In addition to the official dignitaries, several social media influencers and fashion personalities were present at the event, adding a vibrant touch to the occasion. Special offers and discounts were announced for the first customers, making the inauguration even more memorable.

Mr. SHEFEEQUE PAYINGARA, Chairman and Managing Director of DIYA GOLD AND DIAMONDS, expressed his gratitude to the guests and customers, saying, “This is a special moment for us as we open our second showroom in the UAE. We are truly grateful for the support and trust that our customers have shown over the years. As part of our expansion strategy, we plan to open five more showrooms across the UAE in the next year alone, further establishing our presence and offering our customers a chance to experience our high-quality products in even more locations,”

The brand’s focus on ethical practices, transparent pricing, and high-quality craftsmanship has made it a favourite among jewellery buyers in both India and the UAE. With the opening of the Hamdan Street showroom, DIYA GOLD AND DIAMONDS further cements its position as a trusted name in the region’s luxury jewellery market.

As the company looks ahead, DIYA GOLD AND DIAMONDS plans to further expand its presence in the UAE and other international markets, continuing its legacy of offering timeless beauty, exceptional craftsmanship, and unparalleled customer service.

The new showroom in Hamdan Street promises to be a key destination for jewellery enthusiasts in Abu Dhabi, as DIYA GOLD AND DIAMONDS continues to build its brand and customer base in the UAE.