ADNOC Distribution Unveils Innovative Retail Concept ‘The Hub’
ADNOC Distribution is set to revolutionize the on-the-road experience in the UAE with the introduction of a new retail concept known as The Hub. Announced by CEO Bader Saeed Al Lamki at the Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC 2025), this initiative aims to blend traditional fuel services with modern amenities.
Features of The Hub
The Hub will offer a comprehensive range of services, including ultra-fast electric vehicle (EV) charging, diverse dining options, and entertainment facilities. The first location is scheduled to open in Abu Dhabi by the end of November and will be significantly larger than existing ADNOC service stations, covering an area three times the size of current locations. Over the next three years, ADNOC Distribution plans to establish 30 additional Hub sites, each designed to meet the specific needs of local communities.
Strategic Vision and Growth
Al Lamki emphasized that The Hub aligns with ADNOC’s broader vision to enhance mobility and customer convenience while supporting the ADNOC Group’s strategy to expand energy access. Currently, ADNOC Distribution operates approximately 980 service stations across the UAE, Saudi Arabia, and Egypt. The company is also focusing on AI-driven innovations, with over 20 initiatives in progress aimed at improving predictive retailing and optimizing emissions.
The non-fuel segment of ADNOC Distribution has proven to be a significant growth driver, with gross profit increasing by 14.7% year-on-year. Additionally, the ADNOC Rewards program has seen a 17.3% rise in membership, reaching 2.53 million, indicating heightened customer engagement.
Financial Performance and Future Plans
ADNOC Distribution recently reported its highest-ever quarterly EBITDA of $319 million, alongside a 21.5% year-on-year increase in net profit, showcasing the resilience of its five-year growth plan. The company has also extended its dividend policy to 2030, transitioning to quarterly payouts starting in 2026 to ensure stable returns for shareholders.
On the international front, ADNOC’s Voyager lubricants are now available in 50 countries, including Egypt, with plans to expand to 3,000 retail points by 2026. The company aims to grow its station network to 1,150 by 2028, as part of a strategy to develop a multi-energy distribution network.
In the realm of sustainable mobility, ADNOC Distribution is expanding its E2GO electric charging network, which currently has 368 charging points, with a target of reaching 500 by 2028. Al Lamki noted that ADNOC’s expansion into Saudi Arabia, where the company has doubled its stations to 172, enhances its regional presence and positions it as a leader in future-ready mobility solutions.
FAQs
What services will The Hub provide?
The Hub will offer traditional fuel services, ultra-fast EV charging, dining options, and entertainment facilities, creating a comprehensive on-the-road experience.
When is the first Hub location opening?
The first Hub location is set to open in Abu Dhabi by the end of November 2025.
How many Hub locations does ADNOC plan to establish?
ADNOC Distribution plans to open 30 Hub locations within the next three years, tailored to meet community needs.
Conclusion
ADNOC Distribution’s launch of The Hub marks a significant step towards enhancing the on-the-road experience in the UAE. With a focus on innovation and community engagement, the company is poised for substantial growth in both its service offerings and market presence. As The Hub locations roll out, ADNOC aims to redefine mobility and customer convenience across the region.
The introduction of The Hub reflects a growing trend in the retail sector, where convenience and customer experience are prioritized. As consumer preferences shift towards integrated service offerings, ADNOC Distribution’s initiative positions it to meet evolving demands for more than just fuel. The incorporation of dining and entertainment options is expected to attract a broader customer base, including families and travelers, enhancing the overall appeal of service stations.
Moreover, the strategic expansion into electric vehicle infrastructure aligns with global sustainability goals and the UAE’s commitment to reducing carbon emissions. By investing in ultra-fast EV charging stations, ADNOC Distribution not only supports the increasing adoption of electric vehicles but also reinforces its role in the transition towards cleaner energy solutions. This initiative is part of a larger movement within the energy sector to adapt to changing market dynamics and consumer expectations.
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