Redington Launches Software Solutions Group for Digital Grow

The technology landscape in the Middle East is undergoing a significant transformation, with digital solutions becoming central to business operations. As organizations increasingly prioritize digital strategies, Redington is redefining its role in this evolving environment. The launch of its Software Solutions Group (SSG) marks a strategic shift aimed at empowering partners and customers to thrive in a software-driven world.

Embracing Digital Transformation

Redington, traditionally known for technology distribution, is now focusing on software as a key driver of growth. Sayantan Dev, the Global Head of the Software Solutions Group, emphasizes that every business today is inherently digital. “Our partners are facing new customer expectations around cloud operations, cybersecurity, and AI insights,” he explains. The SSG is designed to assist these partners in navigating this complex landscape sustainably.

The establishment of SSG is part of a broader reorganization within Redington, aligning the company with digital-first priorities. This new structure aims to enhance scalability in software, cloud, and services while facilitating a shift from one-time transactions to recurring, value-based business models.

A Strategic Response to Rapid Change

Dev highlights the urgency of adapting to technological advancements, stating, “You can’t wait to react anymore; you have to think ahead.” The SSG is structured to maintain agility, allowing Redington to align with global vendors while executing strategies locally with speed.

The Software Solutions Group consolidates Redington’s software, cloud, and cybersecurity operations into a unified unit. This global-regional model features a central team that sets strategic direction and alliances, complemented by regional teams that focus on implementation across the Middle East, India, ASEAN, and Turkey.

Simplifying Cloud Management with CloudQuarks

Managing cloud services can be daunting for many businesses, particularly when dealing with multiple vendors. To address this challenge, Redington has introduced CloudQuarks, a digital marketplace designed to streamline cloud transactions and management.

With CloudQuarks, partners can utilize a single dashboard to automate billing, track usage, and manage various cloud environments. The platform also offers analytics, lifecycle management, and credit support, simplifying operations and allowing partners to concentrate on their customers. Dev notes, “CloudQuarks makes it easier to run a cloud business,” and the team is already working on enhancements to increase intelligence and automation.

Investing in Skills and Community

Recognizing that technology evolves rapidly, Redington is also investing in human capital through the Redington Academy. This initiative aims to bridge skill gaps in critical areas such as cybersecurity, analytics, and AI. The academy offers training programs, certifications, and enablement sessions to help partners build capable teams that can adapt to the changing technological landscape.

“Our goal is to ensure our partners are not just keeping up but leading the change,” Dev asserts. As partners grow, the entire ecosystem benefits, fostering a culture of continuous improvement and innovation.

In addition to skills development, Redington has established community platforms like The Forum, The Vertical Congress, and CodeHive – Stacked by Redington. These initiatives connect user groups, startups, independent software vendors (ISVs), and system integrators, facilitating collaboration and the exchange of ideas.

A New Era of Collaboration

With the launch of the Software Solutions Group, Redington is signaling a shift from traditional distribution to a role as a connector within the technology ecosystem. This approach emphasizes collaboration, capability building, and long-term value creation.

“Our mission is to help every partner and customer unlock what’s next for them,” Dev explains. This involves simplifying business operations, accelerating digital journeys, and instilling confidence in their ability to progress.

As the Middle East continues its rapid digital transformation, Redington’s evolution reflects a broader trend among businesses in the region. Organizations are rethinking their roles, adapting early, building capabilities, and preparing for future challenges.

FAQs

What is the purpose of Redington’s Software Solutions Group?

The Software Solutions Group aims to assist partners and customers in navigating the digital landscape by focusing on software, cloud, and cybersecurity solutions.

How does CloudQuarks benefit Redington’s partners?

CloudQuarks simplifies cloud management by providing a single dashboard for billing, usage tracking, and compliance, allowing partners to focus on customer service.

What initiatives does Redington have for skill development?

Redington Academy offers training programs and certifications in areas like cybersecurity and AI to help partners build the necessary skills to thrive in a rapidly changing technology environment.

Conclusion

Redington’s Software Solutions Group represents a significant step towards embracing digital transformation in the Middle East. By focusing on software-driven growth, investing in skills, and fostering community collaboration, Redington is positioning itself and its partners for success in an increasingly digital future. The company’s proactive approach reflects a commitment to adapting to technological advancements and supporting the broader ecosystem.

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