New Platform Links UAE Residents with Home Experts
A new platform has emerged in the UAE, aiming to simplify the process of finding reliable home improvement professionals. Launched in September 2025, this innovative service connects residents with verified experts, enhancing the overall experience of home renovations and repairs.
Overview of Check Trusty
Check Trusty is the first community-driven review site in the UAE, designed to facilitate connections between homeowners and qualified service providers. The platform is user-friendly, requiring no app downloads or log-ins. Users can easily browse through profiles of recommended professionals, view their portfolios, read community reviews, and compare credentials—all in one convenient location. This streamlined approach allows residents to connect directly with their chosen experts via phone or WhatsApp.
The platform covers a wide array of services, including air conditioning cleaning, plumbing, painting, swimming pool design, landscaping, and interior fit-outs. This extensive range caters to various home improvement needs, whether they involve minor repairs or major renovations.
Market Context
According to a recent analysis by Deep Market Insights, the UAE’s home improvement market was valued at $37.2 billion in 2024 and is projected to grow to $56.53 billion by 2033. Despite this rapid expansion, many residents face challenges in finding trustworthy companies that uphold high standards of service. Check Trusty aims to address these issues by providing a reliable platform that enhances the home improvement experience for both consumers and service providers.
Benefits for Service Providers
Companies that join Check Trusty can earn a “Verified by Check Trusty” badge, which boosts their visibility in a competitive market. The platform operates without charging commissions, allowing service providers to maintain control over their client relationships throughout the engagement process. This model not only benefits consumers but also supports businesses striving to build a strong reputation.
Emad Maktari, the Founder and CEO of Check Trusty, emphasized the importance of trust in the home improvement sector. He noted that as residents invest more in their homes, they need reliable experts to ensure their investments are worthwhile. Maktari pointed out that many expats are accustomed to checking reviews before making service decisions, and he believes that the same standard should apply to home improvement professionals.
Verification Process
To ensure quality, every expert listed on Check Trusty undergoes a rigorous verification process. When a company expresses interest in joining the platform, the Check Trusty team reviews their details and conducts follow-up calls or in-person visits. Providers must submit necessary documentation, including professional qualifications and approvals from the Dubai Municipality, along with three recent client references.
Customer reviews are a central feature of the platform, with all feedback being double-checked for authenticity. If a company receives a negative review, they are given an opportunity to address the issue. Persistent problems may lead to the provider’s removal from the platform, ensuring that only reputable professionals remain.
Future Developments
Check Trusty’s team is dedicated to supporting the UAE’s digital ecosystem and is actively working on developing AI technology. This upcoming feature aims to simplify home improvement planning, allowing users to visualize their ideas before any work begins, further enhancing the user experience.
FAQs
What types of services can I find on Check Trusty?
You can find a wide range of home improvement services on Check Trusty, including plumbing, painting, landscaping, air conditioning cleaning, and more.
How does Check Trusty verify service providers?
Service providers are verified through a detailed process that includes reviewing their documentation, conducting follow-up calls or visits, and requiring client references.
Is there a fee for using Check Trusty?
No, Check Trusty does not charge a commission to service providers, allowing them to maintain control over their client relationships.
Conclusion
Check Trusty is poised to transform the home improvement landscape in the UAE by connecting residents with verified professionals. With a focus on trust and quality, the platform not only simplifies the search for reliable services but also supports businesses in building their reputations. As it continues to develop innovative features, Check Trusty is set to enhance the home renovation experience for all users.
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