24K Gold-Plated iPhone for Dh11,111 in Dubai’s 11.11 Sale
As the highly anticipated 11.11 sale approaches, Dubai’s retailers are unveiling remarkable offers, including a standout deal on a 24-karat gold-plated iPhone. This unique promotion, available for Dh11,111, is part of a broader trend of significant discounts across electronics and lifestyle products during this shopping event.
The Significance of 11.11 Sale
Originating in China, the 11.11 sale, also known as Singles’ Day, has rapidly gained popularity in the UAE. Celebrated on November 11, this day is marked by retailers offering special promotions, leveraging the date’s unique numerical significance. This year, the sales are particularly enticing, with discounts reaching up to 50% on various products.
Eros Group’s Exclusive Offer
Eros Group is making headlines with its offer of a genuine 24-karat gold-plated iPhone, priced at Dh11,111, down from its regular price of Dh12,999. Rajat Asthana, CEO of Eros Group, emphasized that these devices are TRA-approved and come with original specifications. The gold-plated iPhone also allows for personalized engraving, adding a touch of luxury to the purchase.
In addition to the gold-plated iPhone, Eros Group is rolling out a series of deals centered around the number one, with prices starting as low as Dh11 and extending to Dh1,111. The promotions encompass a wide range of gadgets and lifestyle products, focusing on discounts rather than freebies.
Jumbo Electronics’ Competitive Strategy
Jumbo Electronics is also gearing up for the 11.11 sale with ambitious plans, offering discounts of up to 50% on various items. The company is enhancing its promotions through partnerships with banks, providing additional savings of 10% for customers using select financial institutions.
Key highlights from Jumbo’s offerings include large-screen TVs, mirrorless cameras, home appliances, and the latest smartphones. The company is particularly focused on high-value bundles and special price-point promotions to attract consumers during this competitive shopping period.
Online Sales Growth
While Eros Group anticipates that only 10% of its sales will come from digital channels, Jumbo Electronics is projecting a significant increase in online sales, expecting a 50% growth compared to last year’s event. The spokesperson for Jumbo noted that online shopping is expected to contribute approximately 20% of total sales for November, driven primarily by digital channels.
As competition intensifies between online and brick-and-mortar retailers, delivery speed has become a crucial factor. Eros Group is leveraging its logistics capabilities to ensure rapid delivery, particularly for appliances, promising 24-hour delivery for customers.
Changing Consumer Expectations
The evolving landscape of consumer behavior is also evident in the growing popularity of Buy Now, Pay Later (BNPL) services. Jumbo reports that payment installment options through providers like Tamara and Tabby are reshaping shopping habits, allowing customers to split payments into manageable, zero-interest installments. This trend is contributing to higher average order values as shoppers seek flexibility in their purchases.
Furthermore, consumers are becoming more discerning, often comparing prices across various channels before making a decision. Retailers note that shoppers are starting their research well in advance of the sale date, building wish lists and preparing for the event.
FAQs
What is the 11.11 sale?
The 11.11 sale, also known as Singles’ Day, is a major shopping event that originated in China and has become popular in the UAE, featuring significant discounts and promotions from various retailers.
How much is the gold-plated iPhone being sold for?
The 24-karat gold-plated iPhone is available for Dh11,111 during the 11.11 sale, down from its regular price of Dh12,999.
What other promotions can consumers expect during the 11.11 sale?
Retailers like Eros Group and Jumbo Electronics are offering discounts of up to 50% on a wide range of electronics and lifestyle products, along with special price-point promotions and financing options.
Conclusion
The upcoming 11.11 sale in Dubai promises to be a significant event for shoppers, with exclusive offers like the gold-plated iPhone and substantial discounts across various categories. As retailers adapt to changing consumer preferences and enhance their online presence, shoppers can look forward to a dynamic shopping experience filled with exciting deals.
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