Majid Al Futtaim Opens Tartine et Chocolat Boutique in Dubai
Majid Al Futtaim has made a significant move into the childrenswear market by partnering with the esteemed French brand Tartine et Chocolat. The newly opened boutique at Dubai Mall marks the brand’s first and only location in the Middle East, showcasing a commitment to expanding its lifestyle offerings.
Boutique Details
The 150-square-metre store is situated on the second floor of Dubai Mall, specifically in the Kids Fashion section. It features a diverse range of products, including ready-to-wear clothing, accessories, nursery items, soft toys, and gifting collections for children from newborns to pre-teens. This extensive selection caters to the growing demand for premium children’s fashion in the region.
Brand Heritage
Founded in Paris in 1977, Tartine et Chocolat is celebrated for its refined, minimalist aesthetic, often described as “Chic à la française.” The Dubai Mall boutique embodies this style with soft-toned interiors and thoughtfully curated displays. Additionally, the store features products from BONTON, another brand under Groupe Zannier, marking a unique collaboration that allows customers to explore both brands in one location.
Future Expansion Plans
Majid Al Futtaim’s entry into this segment aligns with its strategy to diversify its portfolio and respond to the increasing demand for luxury children’s fashion in the region. The company has announced plans to open a second Tartine et Chocolat boutique at Mall of the Emirates in 2026, further solidifying its presence in the luxury retail market.
FAQs
What types of products are available at the Tartine et Chocolat boutique?
The boutique offers a variety of items, including ready-to-wear clothing, accessories, nursery items, soft toys, and gifting collections for children from newborns to pre-teens.
Where is the Tartine et Chocolat boutique located?
The boutique is located on the second floor of Dubai Mall, within the Kids Fashion section.
When is the next Tartine et Chocolat boutique expected to open?
Majid Al Futtaim plans to open a second boutique at Mall of the Emirates in 2026.
Conclusion
The opening of the Tartine et Chocolat boutique at Dubai Mall represents a strategic expansion for Majid Al Futtaim into the luxury childrenswear market. With plans for further growth in the region, the company is well-positioned to meet the rising demand for premium children’s fashion.
The luxury childrenswear market has seen notable growth in recent years, driven by an increasing number of affluent families in the Middle East. As parents become more discerning about their children’s fashion choices, there is a growing appetite for high-quality, stylish clothing and accessories. This trend has prompted retailers to expand their offerings, with brands like Tartine et Chocolat capitalizing on the demand for premium products that combine elegance with practicality. The boutique’s location in Dubai Mall, a major shopping destination, positions it well to attract both local customers and tourists seeking unique luxury experiences.
Majid Al Futtaim, a prominent player in the retail and leisure sectors across the Middle East, has a history of successful partnerships with international brands. By introducing Tartine et Chocolat to the region, the company not only enhances its portfolio but also contributes to the diversification of the retail landscape in Dubai. The collaboration reflects a broader trend of luxury brands seeking to establish a foothold in emerging markets, where consumer spending on high-end goods is on the rise. The presence of such brands in Dubai Mall aligns with the emirate’s reputation as a global shopping hub, known for its diverse retail offerings and commitment to luxury experiences.
As the boutique opens its doors, it also serves as a platform for Tartine et Chocolat to engage with a new customer base, allowing the brand to showcase its heritage and craftsmanship. The integration of products from BONTON further enriches the shopping experience, providing customers with a wider selection of high-quality childrenswear. This strategic partnership not only enhances the boutique’s appeal but also reinforces Majid Al Futtaim’s commitment to curating a diverse range of luxury brands that cater to the evolving tastes of consumers in the region.
Also Read:
AKFA Holding Expands Luxury Portfolio in Dubai
