DHG Properties Unveils Helvetia Verde in Meydan Horizon
The Dubai real estate market is experiencing a transformative phase, attracting a diverse range of investors drawn by its economic growth and appealing lifestyle. Recent trends indicate a significant uptick in the off-plan sector, particularly in emerging districts, which is crucial for sustaining interest in the property market.
Market Overview
In the third quarter of 2025, Dubai’s real estate sector reached remarkable milestones, with total sales nearing half a trillion dirhams. Data reveals that from January to September, there were 158,200 transactions totaling Dh498.8 billion, marking a 20.5% increase in volume and a 32.3% rise in value compared to the same period in 2024. This performance solidifies Dubai’s status as one of the most dynamic real estate markets globally.
Blagoje Antic, Founder and CEO of DHG Properties, emphasizes that this growth signals more than just stability for international developers. It showcases Dubai’s innovative approach to shaping the future of residential living.
Helvetia Verde Launch
This week, DHG Properties introduced Helvetia Verde, a high-rise residential development located in Meydan Horizon, a forward-thinking live-work-play district. Antic believes that the high construction standards and precision synonymous with Swiss craftsmanship align perfectly with Dubai’s luxurious vision and design ethos.
Antic stated, “The conditions in Dubai support our business plan to expand further into the UAE with new projects. Following our first project, Helvetia Residences in Jumeirah Village Circle, which is set for completion in the second quarter of next year, we have invested in two additional developments.”
The company is not stopping at these three projects; they are actively exploring further investment opportunities across Dubai and other emirates. Antic noted, “This market continually reinvents itself, and we chose Dubai for our international expansion because we recognize the value of the UAE government’s long-term vision and initiatives.”
The Helvetia Brand
DHG Properties’ entry into Dubai is anchored by its Helvetia brand, named after Switzerland’s historical identity. This brand embodies the company’s commitment to quality, precision, and timeless design, offering smart living solutions and enduring value for residents and investors alike. Helvetia aims to create communities in prime locations that resonate with the aspirations of modern buyers seeking an elevated lifestyle.
The first project under this brand, Helvetia Residences in JVC, exemplifies this philosophy. The 25-floor tower, featuring 430 apartments, was constructed in just one year and is scheduled for completion within the next six months. With only 5% of the units remaining available, the project has attracted a diverse buyer profile, including both UAE residents and European investors.
Features of Helvetia Verde
Continuing the principles of elegant design and premium finishes, Helvetia Verde offers spacious layouts and lifestyle-driven amenities. The development is strategically located just minutes from the blue lagoon and Ras Al Khor Wildlife Sanctuary, surrounded by landscaped parks and promenades. Its proximity to the new Yellow Metro Line station ensures excellent connectivity throughout the city.
Antic describes Meydan Horizon as a visionary district that sets new benchmarks for urban living. “It is a city within a city, allowing residents to meet all their needs without leaving their neighborhood. The focus on well-being, shorter commutes, and access to various social, leisure, fitness, and retail options are trends shaping the future of real estate, and Meydan Horizon is perfectly aligned with these trends.”
Evolving Buyer Expectations
A significant shift in buyer expectations is evident in Dubai’s real estate market. Investors and residents increasingly seek homes that blend luxury with practicality, prioritizing sophisticated design, premium materials, and refined amenities that enhance daily living. This trend moves away from mere scale or branding, focusing instead on lifestyle benefits and long-term value.
Antic explains, “Our developments are designed as smart investments within the affordable luxury market segment. We aim to provide premium living in exceptional residences located in prime areas while ensuring strong value for money.”
This shift in buyer behavior reflects a growing demand for homes that offer lifestyle appeal alongside sustainable value. Buyers now prioritize design-led layouts, wellness-oriented amenities, and quality finishes that endure over time, rather than making decisions based solely on price or prestige.
The Future of Dubai’s Property Market
Antic believes that the future of Dubai’s property market will not be defined by scale alone. “It will be about creating enduring communities where design and quality foster smart living. Our role is to integrate Swiss expertise with Dubai’s ambitious vision.”
As Dubai refines its long-term vision, its property market is evolving towards models that balance accessibility with high standards. Developers like DHG Properties are positioning themselves in this middle ground, offering residences that are both premium and broadly attainable. This approach is instrumental in shaping a city where livability remains a priority in the face of growth.
FAQs
What is Helvetia Verde?
Helvetia Verde is a high-rise residential development launched by DHG Properties in Meydan Horizon, designed to blend Swiss quality with Dubai’s luxury lifestyle.
How does Helvetia Verde cater to modern buyer expectations?
The development emphasizes elegant design, spacious layouts, premium finishes, and lifestyle-driven amenities, aligning with the growing demand for homes that offer both luxury and practicality.
What are the future plans for DHG Properties in Dubai?
DHG Properties plans to expand its portfolio in Dubai with additional projects beyond Helvetia Verde and Helvetia Residences, exploring new investment opportunities across the UAE.
Conclusion
The launch of Helvetia Verde marks a significant step for DHG Properties in Dubai’s evolving real estate market. By focusing on quality, design, and community living, the company aims to meet the changing expectations of buyers while contributing to the city’s dynamic growth. As they continue to explore new projects, DHG is well-positioned to shape the future of residential living in Dubai.
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