Emirates and AC Milan Renew Partnership for Global Engagemen
Emirates and AC Milan have solidified their long-standing collaboration by renewing their partnership, which has become one of the most recognized in the world of football. This agreement not only reinforces Emirates’ role as a leading sports sponsor but also enhances AC Milan’s global fan engagement.
Details of the Extended Partnership
Under the renewed agreement, Emirates will continue as the Principal Partner, Official Airline Partner, and Official Men’s Jersey Partner of AC Milan. The airline’s prominent ‘Fly Better’ logo will remain on the front of the Men’s First Team shirts during major competitions, including Serie A, Coppa Italia, UEFA tournaments, and international friendlies.
In a significant expansion of their collaboration, Emirates will also support the AC Milan Academy, focusing on youth players and emphasizing the importance of developing future talent. This initiative reflects both organizations’ commitment to promoting football from grassroots levels to a global audience.
Brand Exposure and Fan Engagement
The partnership will provide Emirates with extensive brand visibility through LED displays at stadiums and training facilities during all home matches. Additionally, the deal includes the creation of exclusive digital content, unique fan experiences, and premium hospitality options for Emirates guests and supporters.
To further engage fans worldwide, the renewed partnership will introduce innovative initiatives, such as watch parties in key international cities. These events will allow supporters to come together and celebrate their passion for AC Milan, known as the Rossoneri.
Leadership Perspectives
Sir Tim Clark, President of Emirates Airline, expressed enthusiasm about the partnership’s renewal, stating, “We are thrilled to extend our partnership with AC Milan. This collaboration, built on shared values and a mutual commitment to excellence, has created unforgettable experiences for millions of fans worldwide.” He emphasized the airline’s deep-rooted connection with Italy and its role in linking Milan and other Italian cities to the world through Dubai.
AC Milan’s Chief Commercial Officer, Maikel Oettle, echoed this sentiment, highlighting that the renewal signifies one of the most historic collaborations in football. He noted that Emirates’ support will help strengthen the club’s foundations while connecting new generations of fans globally through experiences that extend beyond the pitch.
A Legacy of Collaboration
Emirates’ relationship with AC Milan began in 2007, evolving into a prominent sponsorship. The airline became the club’s official jersey sponsor in the 2010/2011 season. In 2024, to commemorate AC Milan’s 125th anniversary, Emirates unveiled a special A380 aircraft featuring the club’s crest and colors, symbolizing their enduring partnership.
In addition to this renewal, AC Milan has expanded its international presence with a new office in Dubai, which will serve as a strategic hub for enhancing its commercial and communication efforts across the Middle East and beyond.
Emirates’ Broader Sponsorship Strategy
The renewed partnership with AC Milan reinforces Emirates’ position as a leader in global sports sponsorship. The airline has established high-profile partnerships with several top European clubs, including Real Madrid, Arsenal FC, Benfica SL, and Olympique Lyonnais. Recently, Emirates announced a new Platinum Partnership with FC Bayern Munich, covering the 2025-26 to 2031-32 seasons. Furthermore, Emirates has been the Title Partner of The Emirates FA Cup for nearly a decade.
In the UAE, Emirates continues to support local football through the UAE Pro League and will feature on Al Ain FC’s training jerseys for the 2025/26 season.
With this renewed partnership, Emirates and AC Milan are set to continue their shared vision of uniting fans across continents, celebrating sporting excellence, and maintaining a legacy that connects aviation and football on a global scale.
FAQs
What does the renewed partnership between Emirates and AC Milan entail?
The renewed partnership allows Emirates to remain the Principal Partner and Official Airline Partner of AC Milan, featuring its logo on the team’s jerseys and expanding support to youth players through the AC Milan Academy.
How will fans benefit from this partnership?
Fans will enjoy enhanced engagement through exclusive digital content, unique fan experiences, and watch parties in major cities worldwide, celebrating their passion for AC Milan.
When did Emirates first partner with AC Milan?
Emirates began its partnership with AC Milan in 2007 and has since evolved into one of the most recognized sponsorships in football, becoming the club’s official jersey sponsor in the 2010/2011 season.
Conclusion
The renewal of the partnership between Emirates and AC Milan marks a significant step in enhancing global football engagement. Both organizations are committed to fostering a deeper connection with fans while promoting the sport at all levels. As they move forward, fans can anticipate exciting new initiatives and experiences that celebrate their shared passion for football.
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