SIRA Unveils AI Innovations at Gitex Global 2025
Dubai’s Security Industry Regulatory Agency (SIRA) recently showcased its latest technological advancements at Gitex Global 2025, emphasizing its commitment to enhancing security through artificial intelligence. The agency introduced two groundbreaking projects: Salama, an AI-powered virtual security assistant, and SIRA Hub, an interactive 3D platform for security training.
These initiatives align with Dubai’s vision of becoming a fully smart and secure city, reflecting SIRA’s dedication to leveraging technology for improved public safety and efficiency.
Salama: The AI Virtual Assistant
Salama is designed to serve as a digital employee, providing round-the-clock assistance to users. Utilizing generative AI, this virtual assistant can engage in natural conversations and deliver accurate information across all of SIRA’s digital platforms. Salama supports both Arabic, including the Emirati dialect, and English, continuously learning from user interactions to enhance its responses.
Equipped with access to SIRA’s internal databases and licensing systems, Salama can efficiently handle queries and execute simple transactions securely. Its design features a digital Emirati face and voice, embodying SIRA’s core values of security, trust, and innovation.
SIRA Hub: A Virtual Training Environment
In addition to Salama, SIRA unveiled SIRA Hub, a 3D virtual environment aimed at revolutionizing security training and education. This platform includes interactive spaces such as lecture halls, meeting rooms, and exhibition areas, allowing users to explore and learn in real time.
By integrating AI and virtual reality, SIRA Hub offers an immersive experience for security professionals, students, and technology enthusiasts. Participants can attend workshops, lectures, and simulations remotely, enhancing their learning experience and promoting smart security awareness.
Commitment to Digital Transformation
Both Salama and SIRA Hub represent significant milestones in SIRA’s ongoing digital transformation journey. The agency aims to integrate advanced technologies into its services to improve customer satisfaction, streamline operations, and bolster Dubai’s reputation as a leader in smart security innovation.
Khalifa Ibrahim Al Saleis, CEO of SIRA, emphasized the importance of AI in achieving these goals. He stated that adopting AI is not merely a technical choice but a national responsibility that enhances Dubai’s readiness and leadership in the security sector.
“These projects combine innovation with the values that define Dubai,” Al Saleis remarked. “They reflect our goal of making technology a force that protects, connects, and empowers our community.”
FAQs
What is Salama?
Salama is an AI-powered virtual assistant developed by SIRA to provide users with 24/7 assistance, answering queries and facilitating simple transactions securely.
How does SIRA Hub enhance security training?
SIRA Hub is a 3D virtual environment that offers interactive training experiences, allowing users to attend workshops and lectures remotely, thereby improving engagement and learning efficiency.
What languages does Salama support?
Salama supports both Arabic, including the Emirati dialect, and English, making it accessible to a wide range of users in Dubai.
Conclusion
SIRA’s introduction of Salama and SIRA Hub at Gitex Global 2025 marks a pivotal step in the agency’s digital transformation efforts. By harnessing AI and virtual reality, SIRA is not only enhancing security training but also improving public safety services in Dubai. As these technologies continue to evolve, they promise to play a crucial role in shaping the future of smart security in the city.
The introduction of Salama and SIRA Hub aligns with global trends in the security industry, where artificial intelligence and immersive technologies are increasingly being adopted to enhance operational efficiency and user engagement. Many organizations worldwide are exploring similar innovations to address the evolving challenges in public safety and security management. By implementing these advanced solutions, SIRA positions itself at the forefront of this technological shift, aiming to set benchmarks for other agencies in the region and beyond.
Furthermore, the initiatives reflect a broader commitment by the UAE government to integrate smart technologies across various sectors, including public safety, healthcare, and transportation. This approach is part of the UAE’s strategy to foster a knowledge-based economy and promote sustainable development. As SIRA continues to innovate, it not only contributes to the safety of Dubai’s residents but also enhances the city’s attractiveness as a global business hub, where cutting-edge technology and security measures coexist.
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