Dubai Taxi Company and Keeta Enhance Delivery Services
Dubai Taxi Company (DTC) has entered into a significant partnership with Keeta, the international division of China’s Meituan, to enhance last-mile delivery services in Dubai. This collaboration aims to create a more efficient, sustainable, and technologically advanced delivery system, which may include future innovations such as drones and autonomous vehicles.
Expanding Delivery Capabilities
The partnership is part of DTC’s strategic plan to diversify its operations beyond traditional passenger transport. Initially, the company will introduce 150 delivery motorbikes, with plans to increase this number to 500 by the end of the year. This expansion is projected to generate approximately Dh10 million in new revenue within the first year.
The demand for online delivery services in Dubai is on the rise. According to Statista, the online food delivery market in the UAE is expected to surpass Dh5 billion in revenue by 2025, potentially reaching nearly Dh6 billion by 2030. DTC is well-positioned to capitalize on this growth, as evidenced by a remarkable 102% year-on-year increase in its Q2 2025 revenues, which reached Dh18.2 million. The company currently operates a fleet of over 2,000 delivery bikes catering to restaurants, retailers, and courier services.
Commitment to Innovation
Mansoor Rahma Alfalasi, CEO of Dubai Taxi Company, emphasized the importance of this partnership in aligning with Dubai’s vision for a connected and sustainable future. He stated, “At DTC, we continue to strengthen our mobility and logistics solutions. Partnering with Keeta diversifies our services, maximizes fleet potential, and positions DTC at the forefront of next-generation logistics.”
Keeta will leverage its global expertise and advanced technology from Meituan to support the UAE’s ambitions in digital logistics. The collaboration will explore various innovative solutions, including AI-driven delivery systems and drone-based logistics, which will be managed collaboratively with DTC.
Alex Wei, Logistics General Manager of Keeta Middle East, expressed enthusiasm about the partnership, stating, “We are proud to partner with Dubai Taxi Company to bring Keeta’s global delivery expertise and Meituan’s advanced logistics technologies to the UAE. This collaboration combines DTC’s strong local presence with our world-class innovation to build a smart, efficient, and sustainable delivery ecosystem.”
Future Prospects
This partnership signifies a pivotal moment for DTC as it transitions from traditional taxi services to innovative logistics and mobility solutions. By merging Dubai’s strategic geographic advantages with global technological expertise, DTC and Keeta aim to establish Dubai as a leader in smart delivery and logistics innovation.
FAQs
What is the main goal of the partnership between DTC and Keeta?
The partnership aims to enhance last-mile delivery services in Dubai by introducing faster, smarter, and more sustainable delivery methods, including the potential use of drones and autonomous vehicles.
How many delivery motorbikes will DTC initially deploy?
DTC plans to roll out 150 delivery motorbikes initially, with an expansion to 500 by the end of the year.
What is the expected revenue from this new delivery service in the first year?
DTC anticipates generating approximately Dh10 million in new revenue from the delivery service within its first year of operation.
Conclusion
The collaboration between Dubai Taxi Company and Keeta marks a significant step towards enhancing delivery services in Dubai. By integrating advanced technologies and expanding their fleet, both companies are poised to meet the growing demand for efficient logistics solutions in the region. As they move forward, the focus will be on innovation and sustainability, positioning Dubai as a leader in the delivery and logistics sector.
This partnership also aligns with Dubai’s broader economic goals, which emphasize the importance of innovation and technology in driving growth. The UAE government has been actively promoting initiatives to enhance the logistics sector, recognizing its critical role in supporting the nation’s economy. By collaborating with Keeta, DTC not only strengthens its service offerings but also contributes to the overall vision of transforming Dubai into a global logistics hub.
Furthermore, the integration of advanced technologies such as AI and drones could significantly streamline operations, reduce delivery times, and improve customer satisfaction. As consumer preferences shift towards faster and more reliable delivery options, DTC’s proactive approach in adopting these innovations positions it favorably in a competitive market. This strategic move may also inspire other local companies to explore similar partnerships, fostering a culture of collaboration and technological advancement within the region.
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