Mada Media Secures Advertisements Contracts Worth AED 971.3 Million in Dubai

Mada Media’s Significant Contracts for Outdoor Advertising

Mada Media, the company responsible for organizing and managing the outdoor advertising sector in Dubai, has announced the signing of new advertising contracts valued at AED 971.3 million during the first quarter of 2026. These contracts are set to span between five to seven years, reflecting the substantial momentum and growth within the sector. This development further solidifies Dubai’s position as an advanced investment hub in outdoor advertising.

Matar Al Tayer, Chairman of Mada Media, emphasized that the nearly billion-dirham contracts with long-term commitments demonstrate the robust foundations upon which Dubai’s outdoor advertising sector is built. He noted the confidence investors have in the sector’s sustainable growth and its potential to generate stable returns in the medium to long term.

Al Tayer highlighted that the performance indicators achieved by Mada Media affirm the company’s success in restructuring the market according to global best practices. This includes building quality partnerships and developing advanced infrastructure based on digital solutions, which enhance the efficiency of advertising assets and increase the sector’s attractiveness as a competitive investment destination.

Future Growth and Digital Transformation

Mada Media is committed to expanding its investment base, enhancing long-term returns, and supporting market growth in alignment with Dubai’s economic vision. The company aims to establish the emirate as a global leader in outdoor advertising. CEO Mansour Al Sabah noted that the value of contracts signed in the first quarter sets the stage for future endeavors aimed at reshaping the structure of the outdoor advertising sector.

Al Sabah further reiterated the company’s dedication to providing necessary support for sector development, showcasing the capabilities gained in a relatively short timeframe. He emphasized that Mada Media is well-positioned to lead expansion efforts while adopting advanced operational methods that foster long-term investments and create high-value strategic opportunities.

The outdoor advertising sector in the UAE continues to experience consistent growth, driven by increasing confidence, digital transformation, and urban expansion. Reports from PwC indicate that Dubai holds a 73% share of the outdoor advertising market in the country, with digital outdoor advertising emerging as a significant growth driver.

Global Advertising Market Trends

Globally, the outdoor advertising market exceeds $50 billion, according to reports from WPP Media, formerly known as GroupM. These reports project continued growth in the sector throughout 2026. The total value of contracts secured by Mada Media during the first quarter of this year underscores the company’s efforts to enhance sector growth and solidify its position as a key economic driver in Dubai.

This development reflects the confidence of partners and investors in the advanced regulatory environment that Dubai offers for the outdoor advertising sector. The impressive results of the integrated regulatory and investment solutions provided by Mada Media are crucial for enhancing the sector’s efficiency and ensuring its sustainable growth.

Frequently Asked Questions

What is the value of the contracts signed by Mada Media?

Mada Media signed contracts valued at AED 971.3 million.

How long are the advertising contracts set to last?

The contracts are set to last between five to seven years.

What percentage of the UAE’s outdoor advertising market does Dubai hold?

Dubai holds a 73% share of the UAE’s outdoor advertising market.

What is the projected growth of the global outdoor advertising market?

The global outdoor advertising market is projected to exceed $50 billion with continued growth expected through 2026.

What strategies is Mada Media implementing for sector growth?

Mada Media is focusing on building partnerships, enhancing digital solutions, and expanding its investment base.