Sharjah Police Launches Community Campaign to Promote Family Values

Campaign Overview and Objectives

In line with the UAE’s designation of this year as the Year of the Family, Sharjah Police have initiated a month-long community awareness campaign named ‘Awareness Begins at Home.’ The campaign aims to place families at the forefront of efforts to cultivate responsible and value-driven generations. This initiative is spearheaded by the Security Media Department of the General Command of Sharjah Police and is being implemented in collaboration with various key stakeholders, including the Ministry of Education and the Sharjah Private Education Authority.

The campaign emphasizes the role of the family as the primary environment for instilling values and shaping personalities, which is essential before these attributes are reinforced in educational institutions and society at large. Authorities involved in the campaign assert that it is designed to promote positive behaviors among children while providing parents with modern parenting techniques rooted in conscious role modeling, constructive dialogue, and consistent engagement.

Core Messages and Strategies

Brigadier Faisal bin Nassar, Director General of the General Department of Community Protection and Prevention, highlighted that the campaign delivers direct awareness messages aimed at both parents and children. He noted, ‘Values are not built through theory alone; they are formed through everyday practices at home, including discipline, respectful behavior, responsibility, and adherence to public etiquette.’ This practical approach aims to instill a sense of responsibility and good citizenship in children.

The campaign also addresses the significance of selecting good company and encourages the safe and responsible use of modern technology, which are increasingly viewed as pivotal in shaping youth behavior. By focusing on these areas, the initiative seeks to create an environment where children can thrive and develop into responsible adults.

Engagement and Outreach Efforts

To maximize its reach and impact, the campaign will utilize Sharjah Police’s digital platforms, featuring short awareness messages, visual content, and videos tailored for families and children. In addition to its online presence, the initiative will incorporate on-ground activities and educational lectures for both parents and children, delivered in partnership with involved entities. This dual approach aims to ensure diverse community engagement and effective dissemination of the campaign’s core messages.

Brigadier bin Nassar has urged parents to actively participate in the campaign and utilize its resources. He emphasized the importance of fostering open and responsible dialogue within households, stating, ‘Instilling values within the family is not just a parenting duty; it is a long-term national investment in the security, stability, and quality of life of our society.’

Frequently Asked Questions

What is the purpose of the ‘Awareness Begins at Home’ campaign?

The campaign aims to promote family values and responsible behavior among children.

Who is leading the campaign?

The campaign is led by the Security Media Department at the General Command of Sharjah Police.

How will the campaign reach the community?

The campaign will utilize digital platforms and include on-ground activities and educational lectures.

What role do parents play in this initiative?

Parents are encouraged to engage actively and utilize the campaign’s guidance to foster values at home.

Why is this campaign important for society?

It represents a national investment in the security, stability, and quality of life of the community.